by Neal Spencer | Aug 8, 2022 | News
David Ogilvy is a legend in the advertising world, and someone well worth paying attention to. Over the years, he has gifted us with a number of memorable quotes and by pulling out a few select ones and thinking about them, we can tease out a number of important...
by Neal Spencer | Jul 11, 2022 | News
All that to say that if you’re struggling to come up with a memorable hook, just give us a call at 770-391-8528. We can hardly wait to sit down and talk with you about the possibilities. It’s an advertising truism. For best results, keep the number of words to...
by Neal Spencer | Jul 11, 2022 | News
Creative exaggeration is a fantastic way of getting your point across when advertising, and a recent ad campaign by Nestle for their beloved KitKat candy bar is a fantastic example of that very technique. We’ve spotted three variants of the latest campaign. In...
by Neal Spencer | Jun 6, 2022 | News
Let’s face it, “manscaping” isn’t one of those things you expect to find on a billboard, but that’s exactly what manscaped.com did when they launched their bold and brilliant ad campaign in Penn Station and the PATH station at the World Trade Center where the ads...
by Neal Spencer | Jun 6, 2022 | News
Many futurists predicted the death of OOH advertising when the internet took off. It was easy to see why they thought the way they did but their thinking proved to be incorrect. As the internet continues to mature, far from going extinct, OOH advertising as seen a...