Take a Page from the CarDoor Playbook

Take a Page from the CarDoor Playbook

When you’re designing an ad campaign, the location where you display the ads is every bit as important as the message. CarDoor, an online car buying platform, understands this point very well, as their latest ad campaign demonstrates. The ad itself is a lesson in...
Advertising Lessons from David Ogilvy

Advertising Lessons from David Ogilvy

David Ogilvy is a legend in the advertising world, and someone well worth paying attention to. Over the years, he has gifted us with a number of memorable quotes and by pulling out a few select ones and thinking about them, we can tease out a number of important...
Six Words or Less, with A Twist!

Six Words or Less, with A Twist!

All that to say that if you’re struggling to come up with a memorable hook, just give us a call at 770-391-8528.  We can hardly wait to sit down and talk with you about the possibilities. It’s an advertising truism.  For best results, keep the number of words to...
Go Big or…Go Bigger?

Go Big or…Go Bigger?

Creative exaggeration is a fantastic way of getting your point across when advertising, and a recent ad campaign by Nestle for their beloved KitKat candy bar is a fantastic example of that very technique. We’ve spotted three variants of the latest campaign.  In...
“Big Groomed Energy” Advertising in NYC

“Big Groomed Energy” Advertising in NYC

Let’s face it, “manscaping” isn’t one of those things you expect to find on a billboard, but that’s exactly what manscaped.com did when they launched their bold and brilliant ad campaign in Penn Station and the PATH station at the World Trade Center where the ads...