Digital billboards are still relatively new to advertisers and some struggle to see the effectiveness or advantages of them.
Although businesses share the ad space, which is technically no different than a radio or TV commercial, a single ad could be seen multiple times by viewers stopped in traffic. Although the rotation timing and number of advertisers on one digital billboard can vary depending on the vendor, a typical spot length is 8 seconds on a 64 second loop. Digital billboards can be seen from long distances and are very bright and eye catching, some argue more so than their static panel counterparts.
The constantly changing ad draws the eyes and the colors don’t fade. The typical lifespan of the bulbs used for digital LED billboards is 11 years.
As in the example above, advertisers could purchase several spots on the same digital billboard, showing several messages simultaneously. Arguably the biggest advantage to advertising on a digital billboard would be the time it takes to change the ad copy. It can be done in an instant. All it takes is the desired art file to be emailed to the company and the change can be made within minutes, at no additional cost to the advertiser. Changes can be made as much as desired, or not at all.
In 2013, Nielson conducted a survey of digital billboard viewers. Between 29-40% of people that saw the digital billboards took action and visited the retailer or restaurant advertised within a week of seeing a billboard ad for the business. The study included both digital and static billboards.
If you’re interested in learning more about billboard advertising for your business, give us a call today at 770-391-8528 for a free quote.
