Apple has a long history of making killer ads, dating back to the 1984 television commercial which dropped jaws around the world.
This recent ad campaign takes an entirely different approach. Rather than showing a dystopian setting or a sleek, gleaming futuristic one, the billboard shows a dog. A cute dog with friendly eyes and…your iPhone in its mouth.
There are only three words on the billboard, and they drive the point home beautifully: “Relax, it’s iPhone” and honestly, that’s all you need to know.
Why spend paragraphs extolling the virtues of the iPhone’s durability when a picture of a dog with one in its mouth will tell the story a thousand times better with just three accompanying words and in the same moment, proving that a picture really is worth a thousand words?
It’s a brilliant piece of advertising that takes the old adage ‘show, don’t tell’ to a whole new level.
Even better, this is an imminently copyable idea that anybody, in any business can apply.
What is your brand especially known for? Durability? Price? First-class features nobody else can match? What is it that sets your brand apart from the competition?
Identify your brand’s “thing” and find an image that expresses that in a cute, fun, playful way and you won’t have to bleed ink to tell that story. Your well-chosen image will simply tell it for you.
We love highlighting, identifying and creating advertising magic and our advertising professionals have decades of combined experience in the industry. We’d be thrilled to put that expertise to work for you, so when you’re ready, just give our office a call at 404-671-9490. We’ll help make sure your next campaign will be one for the books.