Coca Cola can almost always be relied upon to come up with clever, innovative ad ideas. From their iconic Christmas ads to playful “beat the heat” summertime fare, the company has had a long, tremendously successful track record at producing advertising magic.
In this case, the concept was simple enough but required a bit of cooperation and coordination with other advertisers.
By getting other advertisers to place ads on either side of the Coke ad, the company could convey how great-tasting and refreshing its drink was simply by placing elongated straws running from the bottle of Coke to the mouths of the people advertising products on either side of them.
Simple, clever, and devastatingly effective.
Best of all, it’s a strategy you can employ with relative ease.
Sure, if you’re a small business owner, you’ll have to stick with other small businesses in your locality, but it shouldn’t be difficult to convince other business owners who aren’t in direct competition with you to do a little collaborating. That creates goodwill for everyone involved, and best of all, it creates advertising magic that gets your customers (and theirs) talking.
If you’re struggling to see how you could make this work for your business, we can help with that, and even if you ultimately decide to move in a different direction, we’ve got you covered.
Our advertising professionals have decades of combined experience in the industry and we can help you maximize the ROI of every advertising dollar you spend.
If you’re ready to put our expertise to work for you, just give us a call today at 404-671-9490. Let’s make your next ad campaign one for the books. Let’s make it something that will be talked about for months, and perhaps even years to come.