Even if you’ve never watched the show, “Stranger Things” you may be familiar enough with the story to know what the Upside Down is. If you don’t, it’s a strange “other world” that loosely mirrors our own but is several shades darker and more dangerous that is central to the plot.
Without the Upside Down, there is no Stranger Things.
Netflix is well aware of this, and they decided to embrace it when advertising the final season of the blockbuster hit show. The design they settled on is as simple as it is impactful. It’s upside down, and rather than sitting neatly onto the billboard frame, it’s slightly askew.
“One last adventure,” it promises, and honestly, it has fans of the show around the world on the edge of their seats. One last adventure indeed. We’ve seen a variety of dark things crawl out of the Upside Down to threaten our collection of unlikely heroes, and every single fan of the show is waiting with baited breath to see what new terrors await.
Needless to say, the billboard sparked a flurry of conversations across the whole of the internet and fans of the show are counting down the days, ready to join the cast of characters that so many of us have grown to love on their final adventure.
What makes the ad work is that everybody understands the significance. It’s a visual representation of the centerpiece of the show.
If you can find that thing that defines your business – if you can name it and then show it, you can tap into the same zeitgeist that Netflix had and reap many of the same benefits.
We can help with that. Our team of advertising professionals have decades of combined experiences, and we’d be honored to help take your advertising game to the next level. Give us a call at 404-671-9490 to get started.