Good advertising doesn’t just deliver a message.
It delivers it the right way, in the right place.
That’s the beauty of outdoor formats like billboards and bus wraps.
Each one comes with its own rhythm, visibility, and audience moment — but if you want to take full advantage of that, then your ad copy has to match the motion.
Take this campaign from Delve, for example.
Over the past several months, their “Bent out of shape over compliance?” bus wraps have been turning heads in San Francisco, New York, and Texas.
The ad literally bends at the joint of the bus — a clever nod to the tagline they developed. It’s a quick read, taking no more than a second, but at the same time, it’s memorable and perfectly suited to a medium that spends its life in motion.
That’s what great OOH advertisers do.
They fully understand the real estate they’re using and take advantage of its unique characteristics.
The best campaigns treat each ad format as its own conversation.
A static billboard might rely on punchy repetition or bold color.
Digital OOH can build anticipation through animation or sequencing.
Transit ads like this one utilize shape, motion, and environment to turn an ordinary commute into an “aha!” moment.
And just like Delve, you can mold your messaging to the format to make it very relevant and impactful.
If you’re planning your next OOH campaign, don’t just think about what you’re saying.
Think about where, how, and for how long people will see it — and if you need help with that, we’ve got you covered.
Give us a call at 404-671-9490.