Advertising professionals are always saying that you should keep it simple.
Keep your billboard ad designs neat and tidy so they’re easy to read and send a clear, evocative message — and the overwhelming majority of the time, that’s great advice.
Sometimes though, there’s genius in bucking conventional wisdom.
Take this absolutely brilliant ad by Mazda. Instead of showing carefully photoshopped images of their finished product, the company decided to take you behind the scenes for a glimpse of how the sausage gets made.
In this case, that means:
- A vast number of sticky notes with important features highlighted
- Problems spotted during development
- Conceptual sketches, and more
It’s a fascinating ad, and people can (and have) spent considerable amounts of time pouring over it and analyzing each “sticky note” on offer.
We love the fact that this ad succeeds by ignoring the established rules, conventions, and norms of advertising — and turning them on their head.
Even better, this is the kind of advertising strategy that can be applied to any business.
It doesn’t matter what you sell — there’s a story in how your product or service came to be. Even with a modest following, there’s bound to be interest in seeing that story told.
We can help you tell that story. Or, if you’d prefer a more conventional advertising campaign, we can help you design a memorable one that will yield exceptional results.
Our advertising professionals have decades of combined experience, and we’d love the opportunity to put that experience to work for you.
📞 Just call us at 404-671-9490.