Most people probably have never heard of EG America, but the company is a retail giant with more than 1500 convenience store locations, mostly centered in the northeast and the upper Midwest.
If that name doesn’t ring a bell, then stores like Cumberland Farms, Turkey Hill, Tom Thumb, and Quik Stop may. All owned by the aforementioned company.
A recent AG America ad campaign sheds light on why they’re growing so quickly. This design is simple but devastatingly effective.
On a hot summer’s day, who doesn’t love a bargain on an ice cold drink, and while the billboard specifically mentioned iced coffee, buyers who stop at one of their stores will quickly discover that the discount applies to any of their fountain drinks, if you’re a member of their rewards program, and that’s where the magic is.
Not only do customers get a great deal, but the company wins in two ways.
First, their billboard is drawing eyeballs and visitors to their stores where impulse purchases are a way of life (gotta get a snack to go with that cold drink, after all!)
Second, since the discount is only available to rewards members, they swell the number of people enrolled in that program, giving them even more opportunities to increase sales.
Simple. Effective. Brilliant, and the great part about their strategy is that anybody can do it, because there’s zero barrier to entry for creating some kind of rewards program.
Take a page out of EG America’s playbook – show what you’re offering and tell the ad’s viewers how you can help solve their problem (cheap drinks on a hot day), and add a rewards program for even greater impact. It’s that simple.
If you’d like help designing your next ad campaign, we’ve got you covered. Our seasoned advertising professionals have decades of experience, and we’d love to assist you in making your next campaign one that your customers will be talking about for weeks, or even months to come. Just call 404-671-9490.