There was a time, not long ago, when people spoke of Augmented Reality in future tense. It would be this super cool thing that would change the advertising game forever…when it arrived. When they worked all the technical kinks out.
Guess what? It’s not future tense anymore, as evidenced by Verizon’s splendidly quirky use of the technology on the walls of a trio of Verizon’s brick and mortar stores in Miami).
The company paid local artists to create graffiti style murals on the walls of the store and then used Augmented Reality tech to spice them up. The results…well, the results speak for themselves.
Those who pass by can enjoy the murals in two ways. They can appreciate the artistry of the murals just as they are, or they can hold their phones up to the art and enjoy the “enhanced” features.
The great thing about AR technology is that while this is indeed an impressive display, the tech itself is still in its infancy, and companies are still just nibbling at the edges of what Augmented Reality can do.
That leaves plenty of room for creativity and experimentation, and it gives you and your brand plenty of room to shine. We can help you with that by coming up with clever ways to showcase your brand, using AR technology.
Even if you decide not to go that route, it’s worth sitting down and thinking about the possibilities, and we can help with that too.
Our advertising professionals have decades of combined industry experience and we’d be thrilled to work with you to turn your vision into an AR visual feast that will be talked about for months to come, or to use concepts arising from those conversations to launch a more “low tech,” traditional campaign.
If you’re ready to get started, just call 404-671-9490. Let’s make your next ad campaign one for the books.