Let’s talk about where you’re putting your OOH ads, because if you’ve heard it once, you’ve heard it a thousand times: Location really matters.
It’s repeated so often that it’s almost a cliché, but how true is it, really? Well, thanks to a partnership between Morning Consult and the Out of Home Advertising Association of America (OAAA), we now have a study that gives us hard numbers on that very topic. The results will impress and surprise you.
For example, did you know that fully 68% of shoppers responding to the survey indicated that they noticed OOH ads while on their way to area retailers? If you want to get noticed, then you need to understand where your customers and potential customers live, and the routes they use most often to get to retail stores in the area.
Further, nearly half (42%) of survey respondents indicated that the ads they see influence their buying behavior, and once inside a retail outlet, impressive majorities of shoppers notice strategically placed ads. The numbers are so high they’re almost shocking, as summarized below:
- 81% of shoppers aged 30-44
- 75% of all adults
- 81% of shoppers making over $100k per year
- And 85% of shoppers with a post-graduate degree
If these percentages don’t get you excited, then few things will, but the report goes deeper and reveals the specific types of advertising messages that generate the best response. They are:
- Buy one, get one free
- Discount or Promo codes
- And ads that mentioned free shipping
Put those two together with a well-designed ad, and you’ve got a winner.
In addition to that, the report reveals that social media influencers have a tremendous impact on OOH advertising outcomes. Ads that feature a prominent influencer are 31% more likely to influence a US adult to buy the product or service featured in the ad, and such ads are 40% more likely to increase social media engagement.
This report is brimming with insights you can put to work for you as soon as your next ad campaign, and we can help with that. Give our office a call at 770-391-8528 and let’s make advertising magic together!