When it comes to billboard advertising, a company that sells vacuum cleaners is probably last on your list when it comes to looking for inspiration, but a recent ad campaign by Miele might change your mind.
Developed by Adarena, the billboard only features a single word “Miele” and it’s upside down. It’s the imagery that will stay with you though. It depicts the business end of one of the company’s vacuum cleaners pointed skyward, and to demonstrate the awesome suction power of their product, a hot air balloon lies draped over the billboard.
It’s a message delivered without words. They’re simply not needed. At a glance, this billboard ad tells a complete, compelling story and we love it.
Given the reception the ad has gotten on a wide range of social media, the general public loves it too. It’s not only getting talked about, it’s also increasing Miele’s sales, which is the perfect one-two punch and is as good as it gets in the advertising world.
This is the kind of thing we do, so if you’re struggling to come up with a killer idea for your next ad campaign, we can help with that. Just give our office a call or visit us on the web and tell us a bit about your business. We’d be thrilled to help you come up with an idea that will dazzle both you and your customers.
Even better, we can help you maximize your ad spend ROI by ensuring that your billboard ads are placed in optimal locations, given the business you’re in. The bottom line is, if you’re not advertising where your customers and potential customers are, then the money you’re spending on those ads isn’t doing you any good. We’re happy to help with that too. You can reach us at 1-770-391-8528.