It’s both fabulous and comfortable, is it not? Well, as comfortable as one could reasonably expect a bus stop to be, of course.
This is one of IKEA’s latest OOH ads, and it’s brilliant. On the side table, there’s a small placard that announces the stop as having been furnished by IKEA, but that’s it, and honestly, no other words are needed. It’s a superb example of “show, don’t tell.”
It’s also a stellar example of thinking outside the billboard, and those are the two most important lessons this example can teach us. Granted, most people do think of billboards when the subject of OOH advertising comes up, and there’s a good reason for that. Billboards are ubiquitous, but they’re not the only game in town.
What we like best about this ad is that IKEA gets to show off some of its actual products while making the people who are waiting for the bus more comfortable. It’s an act of kindness, brand ambassadorship and great advertising all rolled into one neat and tidy package.
Even better, plenty of other companies are copying this playbook. Here’s another image showing how McDonalds is leveraging the bus stop space:
As you can see, just about any business can find ways to turn the humble bus stop into a viable advertising space. If you’re struggling to work out how your company might take advantage of this medium, you’re in luck because we can help with that.
Our advertising professionals have decades of experience thinking outside the box and we’d love the opportunity to work with you on your next campaign. Just give us a call at 770-391-8528 and let’s make advertising magic together that will have your customers talking about your brand for months!