Billboard Advertising. If it’s not done well, it can be a waste of time and money. But if it is, billboard advertising can be the most cost effective form of marketing out there. Here are a few guidelines to make sure your billboard campaign is a smashing success:
- Grab Attention – The best ad in the world is useless if no one looks at it. Have fun and get creative. The most successful billboard advertisers use bright colors and have pictures that are striking or amusing. To get noticed, your ad must stand out.
- Keep It Simple – Now that you’ve got their attention, you don’t want to lose it! The general rule in successful billboard design is 8 words or less. If consumers can’t get the message quickly while driving by, it’s not going to make an impression. Keep your message short and simple.
- Call To Action- Tell consumers what you want them to do, and give them a reason to do it. Make an offer they can’t refuse…give a discount or a special offer if they mention the billboard ad. Show the benefits of using your service or product. Or, show the pitfalls of not using it. The point is to direct your audience to take an action that will benefit both them and your company.
Billboard Connection specializes in helping companies maximize their return on investment (ROI) on every billboard. This is done by helping you get the attention of your desired audience, helping you hone your message, and then calling your audience to complete the action that makes sense for them and your business. PLUS- we help you find the best location for your billboard and get the best rate.
If you’re considering billboard advertising in Atlanta, now is an excellent time! New construction is happening all over town, companies are moving to the area, and Atlanta has one of the busiest airports in the world. No matter your audience, they are here in Atlanta. Call us at 770-391-8528 today and let us help you find your perfect billboard!