Many futurists predicted the death of OOH advertising when the internet took off. It was easy to see why they thought the way they did but their thinking proved to be incorrect. As the internet continues to mature, far from going extinct, OOH advertising as seen a tremendous resurgence.
The simple truth is that if you’re not investing in “Out-Of-Home” advertising, you’re leaving money on the table. Here are five reasons why:
#1 – OOH Advertising Promotes Online Activity
In a world where just about everyone is almost surgically connected to their smartphones, if someone sees your ad, they can take action online immediately, and in fact, many ads are designed with QR Codes to make it even easier to go from “Seeing something outside” to “shopping online.”
In addition to that though, there’s the fact that if you create a bold, innovative ad, people will not only notice, but they’ll start talking about it. They’ll take a picture and share it on Facebook, Twitter or Instagram and that will have a huge ripple effect.
Instead of your billboard being seen by tens, or even hundreds of thousands, it will be seen by tens of millions and the conversations it sparks are advertising gold.
#2 – It’s About More Than Just Billboards
You’re selling yourself short if you think of OOH advertising as being relegated to “just” billboards. Sure, the classic billboard is still important and almost certainly has a role to play in your next campaign, but you can do much more than just that. Have you considered:-
- Murals on the sides of buildings?
- Walkup displays (especially if they have an interactive component)
- Vehicle wraps?
- Smaller ads in unusual places (National Geographic exploited this to brilliant effect using the space at the bottom of an escalator, painted to look like an alligator rising from swampy water!)
With a bit of applied creativity, you can leverage all of these and more, in addition to a few well-placed billboards to create a campaign that will turn heads and get people excited about your brand and your products, and that gets people talking!
#3 – It’s Affordable
OOH is often unfairly saddled with the impression that it’s expensive. Nothing could be further from the truth! In fact, with an average CPM of about $5 it represents one of the best values in the advertising world today. You’ll be hard-pressed to beat that anywhere!
#4 – It’s Easy To Execute and Implement
Because OOH advertising has such a long and storied history, it’s something that every seasoned advertiser understands. That means you can leverage decades of experience and get help designing a world class ad campaign that’s perfect for the medium, even if you don’t have any direct experience with it.
#5 – There’s No Shortage of Inventory
In a world filled with grumbles about supply chain issues, isn’t it nice to know that you won’t have that problem with OOH advertising?
There are buckets of inventory available and even better, the market is highly dispersed, with the largest OOH players controlling only about 15% of the available advertising real estate, a fact that makes it easy for you, the advertiser, to get a great deal.
If you’ve been struggling to put together a cogent advertising strategy this year, we can help with that. Just give –our seasoned ad experts a call at 770-391-8528.
Working side by side with you, we’ll design a campaign that your customers and future customers won’t soon forget!