Digital billboards are all the rage these days, but they’re not the only game in town and, every once in a while, you find a stunning 3D billboard that really ups the ante. Take, for example, this offering by the makers of Kraken Black Spiced Rum.
Not only is the rum itself exceptional, but this billboard is absolutely inspired. For one thing, it looks like it could have started life as a woodcut print straight out of an HP Lovecraft novel, which is awesome all by itself, but then, notice how the designers really ran with that concept and incorporated dimensionality, building a 3D tentacle that matches the painted ones on display, and using that to coil around a model figure.
It’s an amazing piece of work, and although a little scary, it’s absolutely beautiful and certainly gets the viewer’s attention. Even if you’d never heard of Kraken Black Spiced Rum, if you saw that billboard, your curiosity would be understandably piqued.
Needless to say, the campaign was a wild success and its sudden appearance started a lively conversation that spanned multiple social media channels. Even better, the ad continues to be talked about to this very day, so the money spent on the initial design is paying big dividends. This is a memorable ad!
The best part though, is that no matter what kind of business you run and no matter what product or service you sell, you can incorporate this kind of physicality and dimensionality into your next ad design in order to really grab the viewer’s attention and keep it.
Another quick example of this kind of thing would be from the folks who make the Kit-Kat candy bar.
Rather than using a billboard or the side of convenient building, Kit-Kat transformed a park bench into a half-opened Kit-Kat, so people wanting to take a seat on the bench were essentially sitting on a giant sized image of the candy. Great stuff!
If you’re struggling to figure out how to best incorporate this kind of dimensionality into your next campaign, we can help with that. Just give us a call at 770-391-8528 and let’s make an amazing campaign together!