If you live in or near the city of Springfield, Illinois, you may have seen one of a number of unusual billboards in the area.
It’s no secret that the pandemic has disrupted our routines and shuttered broad swaths of the economy. Although things are opening up and beginning to return to normal, businesses of all shapes and sizes are struggling to meet their staffing needs.
Initially, it was thought that the generous additions to unemployment payments played a role, but those have now ended, yet personnel issues remain, so a general fear of the pandemic seems to be the main reason people have been slow to rejoin the workforce.
In response to the difficulties employers are currently facing, several business owners in the Springfield area pooled their resources and paid for these eyebrow-raising billboard ads. They read:
“Get off your Butt!
Get. To. Work.
Apply Anywhere.”
It’s a simple message designed more to amuse and motivate than anything else and they’re causing quite a stir. In fact, although most billboards don’t result in hone calls, the company that put these up all over town has actually gotten calls about them with most callers voicing their approval.
While it’s uncertain how big an impact the ad campaign will have on unemployment, it underscores the fact that billboards don’t have to be exclusively about advertising a product or service. Given how many sets of eyes see them on any given day, they’re particularly well suited vehicles for public service announcements or, in some cases, a bit of snarky humor.
Do you have a message your business would like to get into the public consciousness? If so, we can help you do that. Just give our office a call at 770-271-8842 and we’ll help you design your next campaign.