When it comes to Out- Of Home Advertising, there are a variety of options to choose from. There are even multiple types of Billboards to choose from. There’s a wide variety of billboards but the most commonly chose billboards are tradition and digital billboards. You might be wondering which billboard option would be the best for your company. Truthfully, there’s really no clear answer to this because both types of billboards offer unique differences all depending on what your company may need.
There’s a couple of different traits that pull these billboards apart:
Audience
Billboard advertising in general is an amazing way to reach your company’s target audience and it’s much cheaper than TV advertising. Digital billboards however have a special way of grabbing drivers’ attention. Since it is digitalized, the billboards lights, color, and moving images is a bit more attention grabbing. But when you advertise on a digital billboard, you might be sharing screen time with up to five different companies trying to do the same thing.
On the other hand, traditionally billboards are much more exclusive. It would be only your company and your ad on there.
Cost
The cost is always one of the most important things to consider when discussing the best Out- Of Home Advertising. Digital billboards are always going to be much more pricey because of the creative design it comes with. These can range from about $2,000-$10,000 a month. Traditional billboards can be as low as $500. Traditional Billboards in the long run will always be more cost- effective over a longer period of time but they have their limits. For instance, if you are ad testing it would be better to utilize a digital billboard since it is easier to change the ad.
Overall, there are many benefits and negatives to both types of billboards. Again, it completely depends on what your company needs. Contact us today to allow us to help you find the best Out- Of Home Advertising for your needs!