Recruiting campaigns can be tough or resources like job boards are not paying off, but there is an easier way to discover new talent for your staff that will have them calling you…that is right, billboards. Bring your job postings, requirements, and other qualifying information to the forefront of a job seeker’s mind. Drive job seekers to your business, LITERALY! Here’s how billboard advertising can lead to your company receiving more applications.
Community
Billboards are in the communities of the people your company is wanting to reach. Whether it be on the city roads, highways, or even the high trafficked interstates billboards can reach those specific drivers. For example, job boards, commercials, radio, and social media all are a shotgun approach rather than a sniper approach like billboards. The difference between the two is the shotgun approach, as it may be seen by a larger group, is attracts everybody and sniper approach narrows down to a specific group of people. For recruitment campaigns the amount of exposure should only be to the community you are trying to attract that fit the job requirements.
Message Flexibility
Design job specific artwork to showcase open positions you are offering. The message can contain any of the following: contact information, job position, phone number, website, or even qualifications. If there are multiple openings and you want to display each one, then digital billboards would be perfect. They allow for different graphics to cycle through on a rotation. This flexibility provides a mass opportunity to showcase your company and reach job seekers who would fit perfectly for your company.
Repetition
Since billboards are on the roads, people are always driving by them giving your billboard the competitive edge in the job market. The billboard is seen by everyone in that community. The more they see it, the more it is at the front of their minds. So that way if either they or somebody they know is on the job hunt they know where to go. This boosts your exposure because now not only do you have the job seekers but also others sending out referrals for your company. Therefore, this constant reminder will help fill your empty positions faster than other forms of media.
Develop a recruiting campaign that is going to reach the potential employees that your company is desiring through billboards. It provides a gateway into the community that allows your distinctive informative graphics to be seen repeatedly resulting in call ins, web submissions, and even referrals for your job openings. Fill your local billboard to help in filling your empty positions.