More and more Americans are beginning to travel again as the pandemic is calming down and restrictions are being lifted, and that means more people going on the road. This month in preparation for the summer season we are providing some statistics so that when the heat rises so does your business.
According to Tripadvisor there is an increase of 17% of traveling this summer compared to last year. This summer (June 1st – August 31st) over two thirds of Americans are wanting to get out of their house and enjoy a vacation. That is about 67% of the American population that are going to be out on the roads those three months.
These numbers are great for businesses that are just starting or who have fought through the pandemic because it means with the heat wave coming in, there is a wave of new customers coming as well. This could be a booming market for many businesses. So gear up your advertising budget this summer to market your business.
The best way to target this summer potential customers is through Out of Home advertising using billboards. Billboards capture drivers and passenger’s attention, are seen repeatedly, and can get your message out to a mass amount of people. Do not miss out on the prime opportunity to reach new customers this summer.
