Target new recruits for your business as markets begin to open back up, with billboards
We all know the importance of our favorite football teams drafting the most qualified players, and the same is with businesses recruiting new employees; however, how do you advertise to retain a suitable employee for your business? Billboards…reach the people you to fill your open seats.
According to the U.S. Bureau of Labor Statistics on Monday, August 10, 2020 job listings have sky rocked to 5.9 million as of the last business day in June. Numerous openings that need filling. Billboards are an opportunity to showcase to the public who your company is, how to contact you, and most of all target your ideal worker all in a short read.
The company Geodis, transportation and logistics specialists, needed to fill their warehouse jobs and increase the quality of applicants. So along with their internet presence they added high impression billboards on I-70 to their advertising efforts. The results of their digital billboards brought in 450 new employees that year opposed to the previous year that only retained 81 new employees. Also, Geodis’s website received 1,603 actions. Along with these astonishing results, Geodis added 2 new warehouse locations to the Indianapolis area. They continued to use billboards in their marketing campaign. Read more about it here.
Targeting specific people to fill a job role is important. Discovering the person with the right set of tools, skills, experience, and values is crucial when hiring. Increase the number of recruits by letting them know who you want and how they can get there. A great example are all the U.S. Military billboards. Majority are geared towards recruiting new people that want to fight for our country. It’s the reason they say “Army Strong” because it shows the values they have. Every word is the chance to give someone an opportunity, but they must see it to know it’s there.
Don’t miss out on recruiting the best employee to fill your positions because they don’t know you have one open. Adding billboard marketing campaigns help narrow down the target employee your business is looking for and provides quality results.