Spotify definitely belongs on your shortlist of companies to follow if you’re looking for innovative ad campaign ideas. Over the years, the company has been highlighted repeatedly for their imaginative ad campaigns and one of their more recent ones is no exception. The company’s “Spotify Everywhere” campaign leverages the power of popular memes to get the message out about their service, in this case, specifically the “Me: Also Me” meme.
If you haven’t seen the meme used in other ways on the internet, it highlights the complex nature of human emotions, highlighting two very different sides of the same coin.
One of Spotify’s billboards for the campaign highlights this beautifully. On one side, we have a declaration about the decision to end a relationship being mutual. Then on the Also Me side, we have one of Spotify’s innumerable music searches: Sad Indie, which is proof that even though the breakup was mutual, it also sparked a sadness that could only be soothed by music; provided by Spotify, naturally.
It’s a brilliant campaign and even better, by using popular, relatable memes, Spotify’s message is magnified in ways that a simple billboard describing their many music searches and categorization schemes could never accomplish.
Memes are powerful and can be used by any company, regardless of what business you’re in. If you’re struggling to figure out how, we can help with that. We have years of experience designing cutting edge, innovative campaigns like this and would be happy to collaborate with you to design your next campaign. Even better, we can help maximize the ROI of every advertising dollar you spend by studying the market demographics for the product or service you’re advertising and placing your billboards optimally, where they’ll be seen by more of the market segment you’re pursuing. If that sounds good to you, give our office a call today at 770-391-8528.