Out of Home has been steadily gaining fans for years now, and 2020 looks to be a great year for the industry.
New markets are being tapped for Out of Home displays and new ideas are being explored for building onto existing structures in existing markets to be able to add even more creative to the ads.
New hardware is being added to allow for better extensions, not just on existing billboards, but also bus shelters are being taken up a notch. Some are even outfitted with interactive screens to give users a hands on experience.
With these new capabilities, comes new opportunities for even more creative copy to be displayed. It’s not just getting bigger-additions like 3D extentions, audio boxes, and even motors to power moving parts!
As bigger brands bring attention to the OOH medium, knowledge of the industry is also expanding. Brands are seeing the affordability, especially when it comes to the audience reach bang for your buck.
Out of Home is also gaining fans because it works and the increased attention and buying from big brands shows that it is not just the industry tooting its own horn.
Pairing OOH with more traditional channels makes campaigns even more effective and successful.
To learn more, call us for a free consultation at 770-391-8528.