Digital ads are becoming increasingly common on billboards. While digital billboards are still a minority of the total, their popularity is surging and digital ad space represents the fastest growing segment of the market.
Unfortunately, many advertisers struggle to make the transition from one medium to another. What works on an old-style billboard just isn’t as effective on a digital one. The good news is that it’s easier than you might think to make that transition.
Take this digital ad, for example. Even if you’re not especially interested in using your advertising dollars to support a social cause, the concept is sound and will work for just about any industry.
In this case, the ad displays a battered and bruised woman, with the haunting message “Look at me.” And as viewers stop and look, her wounds visibly heal, in real time.
What appears to be magic is actually the advertiser making clever use of the digital medium paired with facial recognition software, which can track the position of a viewer’s eyes, and thus, zero in on what that individual is looking at, then changing the image accordingly.
It’s a stunningly clever application of two increasingly common technologies, and it’s easy to adapt the concept to your own business, whatever product you’re selling or service you’re offering.
If you’re struggling to connect the dots and come up with an idea that would apply to your own business, we can help with that. Don’t struggle, just give our office a call. Our advertising experts have decades of experience, collectively, and can help you come up with an amazing series of ads for your next campaign. Call us today at 770-391-8528.