Thanksgiving is a big kickoff to the Holiday season. Average shopping on Thanksgiving week goes up almost 48% and lasts the rest of the week. This is why it is so important to get your consumers ready for all the products and services you have to offer! We are bringing you some of the biggest tips for advertising during the holiday season!
Top Tips for Advertisers:
Use Social Media!
Social Media is one of today’s most popular ways to advertise. Almost 4.48 billion people worldwide use social media on the daily. The number of consumers that shop online is increasing dramatically which is why creating advertising content online will be one of the best ways to gather clientele. Consumers tend to start their product research online before closing the deal. Everything is going mobile!
Plan, Plan, Plan!
Competition increases during the holiday season so plan carefully and do it early. Holidays begin earlier every year which is why it is so important to launch your campaigns early. The month of November is a great time to start launching campaigns and advertising sales because everyone loves shopping on Black Friday!
Design Competitive Offers!
Come the holiday season, every store you visit will be offering high promotions and deals. In order to compete against other retailers on heavy-shopping dates, your promotions must be clear, simple, and highly compelling.
Create Content that matches the season!
Thanksgiving and Christmas advertisements tend to get the greatest number of engagements towards the end of the year. It gets people into the mood of the season and makes looking at advertisements more enjoyable.