Few companies have a stronger advertising game than Apple. Over the years, the tech giant has brought us some of the most memorable and iconic ad campaigns in history. Who can forget the now legendary television ad for the Macintosh that played off of the book “1984?”
Since then, the company has only gotten better and savvier. Take this billboard ad for the iPod and the iTunes store.
If you already own an iPod, then you’re well aware of how much content the iTunes store puts at your fingertips. If you haven’t bought one yet, then this billboard is a fantastic visual representation of the treat awaiting your ears.
That tiny, unassuming little devices puts a whole world of music and more at your fingertips. Whatever your tastes and preferences are, you’re sure to find something you’ll fall in love with in the iTunes store. Even better, those half-forgotten classics you didn’t think you’d ever hear again are also at your fingertips.
Sure, the company could have gone about illustrating this in some other way, but by turning the billboard on its side and “going tall,” with an avalanche of albums pouring into the little iPod pictured at the bottom of the billboard, the message comes through loud and clear. We love this ad almost as much as the iPod itself.
Needless to say, the ad was a big hit that sparked a global conversation and made the brand even more recognizable.
This kind of striking, visual storytelling can be utilized by almost any business to increase awareness of a wide range of products. If you’re struggling to come up with an ad campaign that captures your imagination, we can help with that.
Our talented advertising professionals have years of experience and would love the opportunity to put those skills to work for you. Give us a call at 770-391-8528 and let’s work together to make your next campaign unforgettable.