Outdoor Advertising is one of the most ideal marketing strategies out on the market today. We offer 100% coverage on all Billboards everywhere throughout the United States. There are many advantages of Outdoor Advertising that you should definitely be thinking about when planning your next campaign.
Outdoor Advertising is continually running day and night. It cannot be ignored, turned over, tuned out, or thrown out. Outdoor Advertising is often big, bold, and colorful. Who would ignore that? Because of this, Outdoor media also has an extremely high reach and frequency. For example, a study found that 79% of consumers look at the messages written on different forms of Outdoor Advertising. Specifically, billboards make up about 66% of outdoor advertising forms. Why are people choosing billboards? Because nearly 23% of consumers visited companies because of it. Choosing to include Outdoor Advertising is guaranteed to boost consumer engagement and sales.
Another clear advantage of including Outdoor Advertising would be the image these ads create around your company. It quickly builds brand awareness. Advertisements such as billboards can maintain a highly visible company image and provide your company with a presence in your competitors market area. They are also extremely flexible. This meaning that your company is able to purchase advertisements in a small area or take over a complete market saturation. This is based on your preference.
Outdoor Advertising is also one of the most cost effective advertising techniques on the market. It offers the lowest cost per thousand impressions ranging at about $5.60 CPM. There are a lot of ways to do advertising cost-effectively in the out-of-home advertising arena, regardless of the size of your business or your budget.