Creative Brief – “Less Said, More Read” DESIGN REQUEST: Advertiser Name * Your Email * TARGET AUDIENCE: Gender * Male Female Both Select Lifestyle * Select Active Family Individual Outdoors Age Range (select all that apply) * 18-25 26-35 36-45 46-55 56-65+ Ethnicity (select all that apply) * Caucasian African American Hispanic Asian Indian Other Income (select all that apply) Low Middle Upper Middle High STRATEGY: Overall Objective/Desired Results: * Most Important Message: * Your Competitors: Emotion Advertisement is to Convey: * * Select Awareness Happy Funny Serious Modern Edgy Direct Elegant Consideration Tranquility Hunger DESIGN INFORMATION: PLEASE KEEP IT BRIEF. This is out of home billboard advertising where the mantra, "7 words or less" is really true. Billboards and outdoor advertising have the best recall and ROI when less than 7 word total on advertising copy We want your outdoor advertisement to have real impact and convey your message to your target audience. Please be as specific as possible. Headline: * Up to 2 Products or Services being offered: * Is this being used as a Directional? * Select Yes No I don't know Please contact your Account Manager to provide distance from advertisement location to place of business. We do not recommend putting phone numbers on out of home advertisements unless you have a vanity number. Motorists do not have time to write down a number while driving UNLESS the advertising product is in a high traffic area/stop light were motorists would not be driving or the advertisement is geared toward pedestrians. Up to 2 Contacts (Website, #, or Address): * Any Mandatory Elements (Ex: Lic/DOT #, Disclaimer, etc): COMMENTS: Artwork Deliverables are a minimum of 3 business days from receipt of all final elements and are subject to change depending on, project size, request, and delays in receiving. LOGO SUBMISSION Vector, EPS, or Press Quality PDF Fonts must be outlined Unacceptable Formats: Microsoft Programs, Publisher or Internet PHOTOGRAPH SUBMISSION Submitted as a JPG or TIFF file Individual attachment (Do not be embedded in email/document) Resolution minimum of 300-600 dpi Please send files exceeding 10mbs and multiple files to your representative through a free transfer site www.dropbox.com or www.wetransfer.com
