No matter the time of the year, images from the Coca-Cola Company can elicit nostalgia…but as we head into Independence Day, Coke is one of the leaders in bringing out the feelings of patriotism. According to findings released from Brand Keys, a New York based brand loyalty and customer engagement research consultancy, Coke is number 2 on the list of brands considered most patriotic, trumped only by Jeep. Disney, Ralph Lauren and Levi Strauss round out the top 5.
So how does Brand Keys determine which companies are considered patriotic? Brand Keys’ founder, Robert Passikoff, says, “the more engaged a consumer with a particular emotional value and the associated brand, the more likely they will trust that emotion and act positively on that belief.” He goes on to say that if a brand can establish that connection, consumers are six times more likely to act on that belief.
Brand Keys polled more than 5400 Americans ages 16-65 on over 230 brands. To see the complete list of brands considered most patriotic, click here.