A New Jersey bank found a new way to engage consumers through an interactive billboard. TD Bank’s campaign, “Bank Human,” asks consumers to tweet their names to #humanhello. A message is then written and posted to a digital billboard in one of three cities, New York, Boston or Philadelphia, which ever is closest to the recipient. The bank’s agency, who came up with the idea, says it was a great way to engage consumers and broaden the audience. The campaign ran for about a month, from mid July into August. The agency says the campaign got great response on Twitter and had several people tweet photos of the billboards they saw along the road.
